Brand Music Strategy and Campaigns
Hospitality brands you can hear.
Around 128
planned dates in the annual schedule handed to WIMAMO
One sound
connecting brand, artists, look and campaign
Across Germany
with tour planning, regional clusters and quality standards
For L'Osteria, music became more than a single programme item. It became a recognisable brand music format with its own sound, clear artist direction and a structure designed for many dates.
Not 128 separate gigs. One format.
The assignment started with music and quickly became bigger: how can an Italian brand world become an event experience that stays recognisable across many dates?
WIMAMO developed the musical and creative identity, structured the pilot phase and planned artists, production and routes so one idea could become a repeatable format.
01
Understand the brand
Audience, hosting style, visual language and intended effect were clarified together first. The central idea was built for L'Osteria instead of simply renaming an existing music programme.
02
Develop a distinct sound
Funky vibes, Italian vibes and a bespoke playlist formed the musical foundation. Songs for campaign content, artist presence and dress code all followed the same direction.
03
Lead the pilot phase
The shoot, artist selection, production and schedules came together in live operation. The pilot made the processes and roles needed for a long-term format visible.
04
Plan for many dates
Around 128 planned dates meant more than a full calendar. Regions had to be clustered sensibly, artists scheduled reliably, travel planned and consistent quality protected across locations.
Artists, music, look and the hosting moment all follow the same idea.
The brand becomes an experience.
The L'Osteria reels show how a shared sound identity becomes visible beyond the music itself: through the artists, visual language, energy and guests' reactions.
More than music.
Arthur Käser, Joint Venture Partner at L'Osteria, explains how WIMAMO guided the project from the first conversation to delivery and why the result exceeded his expectations.
How hospitality becomes a distinct brand format.
The L'Osteria case study shows the scale. For other restaurant, hotel and corporate brands, the development starts again with their own world, guests and objective.
01
Concept and strategy
Audience, brand and intended effect become one clear central idea and a repeatable format.
02
Sound identity and artists
Playlist, line-up, presence and energy are developed together instead of being bought as separate parts.
03
Experience design
Music, space, hospitality, production and timing work together from the first arrival to the final moment.
04
Pilot and rollout
The format is tested on a focused scale, evaluated and then planned reliably for further dates or locations.
05
Project and quality leadership
WIMAMO coordinates artists, travel, production, contingency planning and standards through one accountable lead.
What language does your brand speak?
Share a first date. We will discuss your brand, guests, locations and objective in a personal conversation.
- Usually a reply the next working day
- No obligation, straight answers